Optimal Advertisement Scheduling in Breaks of Random Lengths

Optimal Advertisement Scheduling in Breaks of Random Lengths

Broadcasters generate a large part of their revenue through advertising, especially in live sports. Scheduling advertisements can be challenging in live broadcasting, however, for sports such as Cricket that have breaks of random lengths and number during which the ads are shown. This uncertainty, c...

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Bibliographic Details
Main Author: ARAVAMUDHAN, Ajay Srinivasan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
advertising
scheduling
television
sports
Advertising and Promotion Management
Business
Business and Corporate Communications
Online Access:https://ink.library.smu.edu.sg/etd_coll/80
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1078&context=etd_coll
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/80
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1078&context=etd_coll

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