Broadcast scheduling for mobile advertising

Broadcast scheduling for mobile advertising

We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping...

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Bibliographic Details
Main Authors: REYCK, Bert De, DEGRAEVE, Zeger
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
Subjects:
Marketing
advertising and media
mobile marketing
Production/scheduling
advertisement broadcast scheduling
Advertising and Promotion Management
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7626
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8625/viewcontent/reyck_degraeve_2003_broadcast_scheduling_for_mobile_advertising_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7626
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8625/viewcontent/reyck_degraeve_2003_broadcast_scheduling_for_mobile_advertising_pv.pdf

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