Revenue Optimization in Live Television Broadcasting

Revenue Optimization in Live Television Broadcasting

In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters activ...

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Bibliographic Details
Main Authors: CRAMA, Pascale, Aravamudhan, Ajay Srinivasan, POPESCU, Dana
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
live broadcasting
advertising
scheduling
random capacity
Advertising and Promotion Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research_smu/82
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1081&context=lkcsb_research_smu
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research_smu/82
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1081&context=lkcsb_research_smu

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