SPOT: Scheduling Programs Optimally for Television

SPOT: Scheduling Programs Optimally for Television

This paper introduces SPOT (Scheduling Programs Optimally for Television), an analytical model for optimal prime-time TV program scheduling. Due in part to the advent of new cable TV channels, the competition for viewer ratings has intensified substantially in recent years, and the revenues of the m...

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Bibliographic Details
Main Authors: REDDY, Srinivas K., Aronson, Jay E., Stam, Antonie
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
Television Network Scheduling
Generalized Networks
Integer Programming
Judgmental Models
Advertising and Promotion Management
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2973
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/2973

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