SPOT: Scheduling Programs Optimally for Television

• Main Authors: REDDY, Srinivas K., Aronson, Jay E., Stam, Antonie
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1998
• Subjects: Television Network Scheduling; Generalized Networks; Integer Programming; Judgmental Models; Advertising and Promotion Management; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2973
• Institution: Singapore Management University

This paper introduces SPOT (Scheduling Programs Optimally for Television), an analytical model for optimal prime-time TV program scheduling. Due in part to the advent of new cable TV channels, the competition for viewer ratings has intensified substantially in recent years, and the revenues of the m...