Revenue Optimization in Live Television Broadcasting
In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters activ...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/82 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1081&context=lkcsb_research_smu |
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| Institution: | Singapore Management University |
| Language: | English |