Harnessing the power of video ads
In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/ami/206 https://ink.library.smu.edu.sg/context/ami/article/1203/viewcontent/9_AMI19_VideoAds.pdf |
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| Institution: | Singapore Management University |
| Language: | English |