Harnessing the power of video ads
In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/ami/206 https://ink.library.smu.edu.sg/context/ami/article/1203/viewcontent/9_AMI19_VideoAds.pdf |
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sg-smu-ink.ami-12032023-10-27T04:58:15Z Harnessing the power of video ads LI, Linyi In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness. 2023-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/206 https://ink.library.smu.edu.sg/context/ami/article/1203/viewcontent/9_AMI19_VideoAds.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University digital advertising marketing advertisment Advertising and Promotion Management Asian Studies Marketing |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
digital advertising marketing advertisment Advertising and Promotion Management Asian Studies Marketing |
| spellingShingle |
digital advertising marketing advertisment Advertising and Promotion Management Asian Studies Marketing LI, Linyi Harnessing the power of video ads |
| description |
In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness. |
| format |
text |
| author |
LI, Linyi |
| author_facet |
LI, Linyi |
| author_sort |
LI, Linyi |
| title |
Harnessing the power of video ads |
| title_short |
Harnessing the power of video ads |
| title_full |
Harnessing the power of video ads |
| title_fullStr |
Harnessing the power of video ads |
| title_full_unstemmed |
Harnessing the power of video ads |
| title_sort |
harnessing the power of video ads |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2023 |
| url |
https://ink.library.smu.edu.sg/ami/206 https://ink.library.smu.edu.sg/context/ami/article/1203/viewcontent/9_AMI19_VideoAds.pdf |
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1781793985770029056 |