Wake Up Call: An integrated marketing campaign for CignalHD

Despite being new in the broadcast industry, Cignal Digital TV has already established itself as a Direct-to-Home (DTH) satellite TV service that delivers digital television channels and programs via satellite. Through its aggressive efforts for its Standard Definition (SD) digital transmission line...

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Bibliographic Details
Main Author: Alejandro, Jason Manuel P.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18051
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Institution: De La Salle University
Language: English