An integrated marketing communications campaign for Honda Scoopy Scooter

• Main Authors: Blanza, Gianina Cherub M., Chua, Dianne Aleja B., Sy, Sabrina U., Tan, Sharmelle Rianne C., Villanueva, Quennie Joyce P.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18123
• Institution: De La Salle University

Honda, which started in 1973, known for its innovative spirit, high technological standards and passion for excellence, is one of the leading brands in the motorcycle industry in the Philippines. In early 2011, the newest addition to Honda's scooter line was produced to engineer style, comfort...