An integrated marketing communications campaign for Sorci Age by Wacoal

This is an integrated marketing communications campaign for Wacoal's line Sorci Age. Sorci Age is a line of innerwear developed by Wacoal that caters to the younger market mostly college students and young urban professionals. This market is very in tune and particular with personal style. As c...

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Bibliographic Details
Main Author: Carunungan, Clarissa Erika T.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18050
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Institution: De La Salle University
Language: English