An integrated marketing communications campaign for Lexus

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Bibliographic Details
Main Authors: Deluria, Patricia Regine C., Pang, Irene H., Robles, Karen Rose J., Sarmiento, Gail Corrine L., Tuason, Ivy Diane P.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18132
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Institution: De La Salle University
Language: English