Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/427 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1416&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |