Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/427 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1416&context=pers |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.pers-1416 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.pers-14162018-09-04T02:12:32Z Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand Singapore Management University ‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers 2018-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/427 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1416&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management |
| spellingShingle |
Advertising and Promotion Management Singapore Management University Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| description |
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| title_short |
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| title_full |
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| title_fullStr |
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| title_full_unstemmed |
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand |
| title_sort |
bling and breakfast at tiffany’s: refreshing a 181-year-old brand |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2018 |
| url |
https://ink.library.smu.edu.sg/pers/427 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1416&context=pers |
| _version_ |
1681132970842259456 |