How Do Advertising Creative Directors Perceive Research?
Past research indicates that advertising practitioners have systematically ignored research for a number of reasons. This study is perhaps the first to understand how creative directors of international advertising agencies perceive the topic. A total of 17 creative directors based in Singapore were...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2478 https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=22032031&site=ehost-live |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |