Broadcast scheduling for mobile advertising
We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7626 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8625/viewcontent/reyck_degraeve_2003_broadcast_scheduling_for_mobile_advertising_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |