Broadcast scheduling for mobile advertising

• Main Authors: REYCK, Bert De, DEGRAEVE, Zeger
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2003
• Subjects: Marketing; advertising and media; mobile marketing; Production/scheduling; advertisement broadcast scheduling; Advertising and Promotion Management; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7626; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8625/viewcontent/reyck_degraeve_2003_broadcast_scheduling_for_mobile_advertising_pv.pdf
• Institution: Singapore Management University

We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping...