CAMEO: A Middleware for Mobile Advertisement Delivery

CAMEO: A Middleware for Mobile Advertisement Delivery

Advertisements are the de-facto currency of the Internet with many popular applications (e.g. Angry Birds) and online services (e.g., YouTube) relying on advertisement generated revenue. However, the current economic models and mechanisms for mobile advertising are fundamentally not sustainable and...

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Bibliographic Details
Main Authors: KHAN, Azeem J., JAYARAJAH, Kasthuri, HAN, Dongsu, MISRA, Archan, BALAN, Rajesh Krishna, SESHAN, Srinivasan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Context predictions
Design and implementations
Mobile
Mobile advertisement
Mobile advertising
Negotiation protocol
Proactive retrieval
Resource consumption
Advertising and Promotion Management
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/1824
https://ink.library.smu.edu.sg/context/sis_research/article/2823/viewcontent/sys025_khanAemb.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1824
https://ink.library.smu.edu.sg/context/sis_research/article/2823/viewcontent/sys025_khanAemb.pdf

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