CAMEO: A Middleware for Mobile Advertisement Delivery

• Main Authors: KHAN, Azeem J., JAYARAJAH, Kasthuri, HAN, Dongsu, MISRA, Archan, BALAN, Rajesh Krishna, SESHAN, Srinivasan
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Context predictions; Design and implementations; Mobile; Mobile advertisement; Mobile advertising; Negotiation protocol; Proactive retrieval; Resource consumption; Advertising and Promotion Management; Software Engineering
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/1824; https://ink.library.smu.edu.sg/context/sis_research/article/2823/viewcontent/sys025_khanAemb.pdf

Advertisements are the de-facto currency of the Internet with many popular applications (e.g. Angry Birds) and online services (e.g., YouTube) relying on advertisement generated revenue. However, the current economic models and mechanisms for mobile advertising are fundamentally not sustainable and...