Content-related factors influence perceived value of location-based mobile advertising
Location-based mobile advertising (LBA) is forecast to drive the growth of the mobile advertising industry. Although past research supports that advertising content influences their effectiveness, little research has identified content factors and examined their effects on users’ perceived value of...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/89149 http://hdl.handle.net/10220/44814 |
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| Institution: | Nanyang Technological University |
| Language: | English |