POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT

Ph.D

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Bibliographic Details
Main Author: SANGARALINGAM KAJANAN
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2015
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/119511
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Institution: National University of Singapore
Language: English