POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT

Ph.D

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Bibliographic Details
Main Author:	SANGARALINGAM KAJANAN
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2015
Subjects:	mobile, apps, popularity, audience, rank, advertising
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/119511
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-119511
record_format	dspace
spelling	sg-nus-scholar.10635-1195112016-01-06T19:58:16Z POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT SANGARALINGAM KAJANAN INFORMATION SYSTEMS DATTA ANINDYA KAUSHIK DUTTA mobile, apps, popularity, audience, rank, advertising Ph.D DOCTOR OF PHILOSOPHY 2015-04-30T18:01:37Z 2015-04-30T18:01:37Z 2014-07-02 Thesis SANGARALINGAM KAJANAN (2014-07-02). POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/119511 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	mobile, apps, popularity, audience, rank, advertising
spellingShingle	mobile, apps, popularity, audience, rank, advertising SANGARALINGAM KAJANAN POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
description	Ph.D
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS SANGARALINGAM KAJANAN
format	Theses and Dissertations
author	SANGARALINGAM KAJANAN
author_sort	SANGARALINGAM KAJANAN
title	POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
title_short	POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
title_full	POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
title_fullStr	POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
title_full_unstemmed	POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT
title_sort	popularity and audience measurement of mobile apps: enabling effective mobile advertisement
publishDate	2015
url	http://scholarbank.nus.edu.sg/handle/10635/119511
_version_	1681095556743561216

POPULARITY AND AUDIENCE MEASUREMENT OF MOBILE APPS: ENABLING EFFECTIVE MOBILE ADVERTISEMENT

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