CAMEO: A Middleware for Mobile Advertisement Delivery
Advertisements are the de-facto currency of the Internet with many popular applications (e.g. Angry Birds) and online services (e.g., YouTube) relying on advertisement generated revenue. However, the current economic models and mechanisms for mobile advertising are fundamentally not sustainable and...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1824 https://ink.library.smu.edu.sg/context/sis_research/article/2823/viewcontent/sys025_khanAemb.pdf |
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| Institution: | Singapore Management University |
| Language: | English |