The Impact of Certain and Uncertain Store Promotions on the Decision-Making Process in Product Choices
This article reports on the impact of store promotions on a consumer's decision-making process concerning product choices. The author discusses various reports that support the claim that store promotions presented at the beginning of a consumer's shopping trip influence the consumer'...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1285 https://www.acrwebsite.org/volumes/12268/volumes/v33/NA-33 |
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| Institution: | Singapore Management University |
| Language: | English |