An action research on providing added value to unsuccessful sponsored contents to increase article views and improve client retention

An action research on providing added value to unsuccessful sponsored contents to increase article views and improve client retention

XYZ Amplify is News Publisher XYZ's independent digital marketing agency that offers editorial and pay-per-click advertising campaigns. The sponsored content campaigns are the primary service of XYZ Amplify; these are brand dedicated articles that cater to businesses looking for a publisher to...

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Bibliographic Details
Main Author: Banico, Adelane-Marie M.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Advertising campaigns
Advertising and Promotion Management
Business Administration, Management, and Operations
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdm_manorg/82
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1103/viewcontent/banico_Redacted.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdm_manorg/82
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1103/viewcontent/banico_Redacted.pdf

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