An Integrated Marketing Communications Campaign for WPP Marketing Communications Inc. (JWT Philippines)

• المؤلفون الرئيسيون: De Leon, Danielle Therese R., Rodriguez, Marie Louise T., Solis, Ma. Angelica, Ventura, Alleyson Martina C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Integrated Marketing Communications Campaign; Advertising and Promotion Management
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_market/2; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1013&context=etdb_market

KitKat is a confectionary brand first launched in the United Kingdom in 1935, known for its chocolate-covered wafer bar confection. The brand is known for its famous slogan “Have a break, have a KitKat” and has been used ever since it was used in 1958. Although KitKat’s media target covers a wide ra...