An Integrated Marketing Communications Campaign for WPP Marketing Communications Inc. (JWT Philippines)

• Main Authors: De Leon, Danielle Therese R., Rodriguez, Marie Louise T., Solis, Ma. Angelica, Ventura, Alleyson Martina C.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Integrated Marketing Communications Campaign; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etdb_market/2; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1013&context=etdb_market
• Institution: De La Salle University

KitKat is a confectionary brand first launched in the United Kingdom in 1935, known for its chocolate-covered wafer bar confection. The brand is known for its famous slogan “Have a break, have a KitKat” and has been used ever since it was used in 1958. Although KitKat’s media target covers a wide ra...