An Integrated Marketing Communications Plan for Arsenal Content Marketing

• Main Authors: Banaag, Miguel Alberto R., Calsado, Patrick Victor V., Galupe, Alec Gideon, Go, Bianca Patricia Geraldine H., Nebrida, Max Jomokee E.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Integrated Marketing Communications Campaign; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etdb_market/4; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1014&context=etdb_market
• Institution: De La Salle University

Bánh Mì Kitchen serves traditional and international flavors all in one crunchy and delicious Bánh Mì made from fresh and healthy ingredients. They aim to provide the freshest, crunchiest, and most innovative bánh mì available for each one wherever you are. This integrated marketing communication pl...