An action research on providing added value to unsuccessful sponsored contents to increase article views and improve client retention

• Main Author: Banico, Adelane-Marie M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Advertising campaigns; Advertising and Promotion Management; Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/82; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1103/viewcontent/banico_Redacted.pdf
• Institution: De La Salle University

XYZ Amplify is News Publisher XYZ's independent digital marketing agency that offers editorial and pay-per-click advertising campaigns. The sponsored content campaigns are the primary service of XYZ Amplify; these are brand dedicated articles that cater to businesses looking for a publisher to...