A marketing plan for Viva Glam by MAC Cosmetics

From the covers of high-fashion magazines to the typical modern girl, MAC Cosmetics has become one of the leading premium cosmetic brands in the world today. In addition to being known as a high-end cosmetics brand, the company has taken part in social corporate responsibility through the Viva Glam...

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Bibliographic Details
Main Authors: Arnaldo, Joanne P., Reyes, Erika Louise V., Vergara, Vanessa Marie SC.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/5528
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Institution: De La Salle University
Language: English