Once More with Feeling …the Art of Wooing the Public

• 主要作者: Singapore Management University
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Public relations; communications; sports; advertising; Advertising and Promotion Management; Business and Corporate Communications; Entrepreneurial and Small Business Operations
• 在線閱讀: https://ink.library.smu.edu.sg/pers/17; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers

Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.