Once More with Feeling …the Art of Wooing the Public

Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/17
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers
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Institution: Singapore Management University
Language: English