Once More with Feeling …the Art of Wooing the Public
Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/17 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart. |
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