Once More with Feeling …the Art of Wooing the Public

Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/pers/17
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers
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Institution: Singapore Management University
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spelling sg-smu-ink.pers-10232013-09-09T01:40:21Z Once More with Feeling …the Art of Wooing the Public Singapore Management University Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart. 2013-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/17 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Public relations communications sports advertising Advertising and Promotion Management Business and Corporate Communications Entrepreneurial and Small Business Operations
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Public relations
communications
sports
advertising
Advertising and Promotion Management
Business and Corporate Communications
Entrepreneurial and Small Business Operations
spellingShingle Public relations
communications
sports
advertising
Advertising and Promotion Management
Business and Corporate Communications
Entrepreneurial and Small Business Operations
Singapore Management University
Once More with Feeling …the Art of Wooing the Public
description Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Once More with Feeling …the Art of Wooing the Public
title_short Once More with Feeling …the Art of Wooing the Public
title_full Once More with Feeling …the Art of Wooing the Public
title_fullStr Once More with Feeling …the Art of Wooing the Public
title_full_unstemmed Once More with Feeling …the Art of Wooing the Public
title_sort once more with feeling …the art of wooing the public
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/pers/17
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=pers
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