Optimal Advertisement Scheduling in Breaks of Random Lengths

• Main Author: ARAVAMUDHAN, Ajay Srinivasan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: advertising; scheduling; television; sports; Advertising and Promotion Management; Business; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/etd_coll/80; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1078&context=etd_coll
• Institution: Singapore Management University

Broadcasters generate a large part of their revenue through advertising, especially in live sports. Scheduling advertisements can be challenging in live broadcasting, however, for sports such as Cricket that have breaks of random lengths and number during which the ads are shown. This uncertainty, c...