Optimal Advertisement Scheduling in Breaks of Random Lengths
Broadcasters generate a large part of their revenue through advertising, especially in live sports. Scheduling advertisements can be challenging in live broadcasting, however, for sports such as Cricket that have breaks of random lengths and number during which the ads are shown. This uncertainty, c...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/80 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1078&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |