Are Primetime Diets Congruent With Dietary Recommendations? Content Analyses of Food Advertisements in the United States, China, and Singapore

• Main Authors: YEO, Su Lin, SHIN, Wonsun, LWIN, May O., Williams, Jerome, HONG, Ying-Yi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Advertising and Promotion Management; Asian Studies; Business and Corporate Communications; Public Health
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4478; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5477/viewcontent/PrimetimeDietsCongruentDietaryRecommendations_2016_pvoa.pdf
• Institution: Singapore Management University

Despite public programs to promote healthy eating among populations in developed and developing countries, the increase in obesity as a result of poor dietary patterns continues to persist. As food advertising has been implicated for contributing to this global health challenge, this study aims to p...