Towards an optimal outdoor advertising placement: When a budget constraint meets moving trajectories
In this article, we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards U (each with a location and a cost), a database of trajectories T, and a budget L, we find a set of billboards within the budget to influence the largest number of trajec...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/7128 https://ink.library.smu.edu.sg/context/sis_research/article/8131/viewcontent/3350488.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |