Towards an optimal outdoor advertising placement: When a budget constraint meets moving trajectories

In this article, we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards U (each with a location and a cost), a database of trajectories T, and a budget L, we find a set of billboards within the budget to influence the largest number of trajec...

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Main Authors: ZHANG, Ping, BAO, Zhifeng, LI, Yuchen, LI, Guoliang, ZHANG, Yipeng, PENG, Zhiyong
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2020
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/7128
https://ink.library.smu.edu.sg/context/sis_research/article/8131/viewcontent/3350488.pdf
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