"Initial testing of the significance of graphic design and content in their role in the effectivity of advertising flyers to consumer purchase behavior"
Flyers fall under the category of printed direct marketing communications. As the production of these advertising materials constitute a significant form of cost for retailers and businesses, it is prudent to look into processes in determining effective results. What characteristics of flyers signif...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2018
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6623 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |