"Initial testing of the significance of graphic design and content in their role in the effectivity of advertising flyers to consumer purchase behavior"

• Main Author: Paredes, Miguel Paolo L.
• Format: text
• Published: Animo Repository 2018
• Subjects: Advertising fliers; Consumer behavior; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/6623
• Institution: De La Salle University

Flyers fall under the category of printed direct marketing communications. As the production of these advertising materials constitute a significant form of cost for retailers and businesses, it is prudent to look into processes in determining effective results. What characteristics of flyers signif...