Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?

• Main Authors: Cai, Lizi, Dang, Sharon Yee Man, Tan, Shumei
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/9649
• Institution: Nanyang Technological University

To determine whether Impulse Buying Tendency, Optimum Stimulation Level, Creativity, Perceived Benefits and Costs, and Network Externality will affect adoption of technology, using 3G for the emphirical study of our framework.