Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?

To determine whether Impulse Buying Tendency, Optimum Stimulation Level, Creativity, Perceived Benefits and Costs, and Network Externality will affect adoption of technology, using 3G for the emphirical study of our framework.

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Bibliographic Details
Main Authors: Cai, Lizi, Dang, Sharon Yee Man, Tan, Shumei
Other Authors: Lam, Shun Yin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9649
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Institution: Nanyang Technological University
Description
Summary:To determine whether Impulse Buying Tendency, Optimum Stimulation Level, Creativity, Perceived Benefits and Costs, and Network Externality will affect adoption of technology, using 3G for the emphirical study of our framework.