The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.

This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previou...

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Bibliographic Details
Main Authors: Cheong, Wei Hua., Ong, Hwee Hoon., Kan, Garry Kar Wai.
Other Authors: Lam Shun Yin
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15094
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Institution: Nanyang Technological University
Language: English