The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.

• Main Authors: Cheong, Wei Hua., Ong, Hwee Hoon., Kan, Garry Kar Wai.
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/15094
• Institution: Nanyang Technological University

This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previous researches have either mainly focus on self-awareness or consumer behavior but not both. In doing this, this comprehensive review by our group will provide a concise understanding across all major self-awareness theories and its implications on consumer behavior.