The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.
This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previou...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15094 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previous researches have either mainly focus on self-awareness or consumer behavior but not both. In doing this, this comprehensive review by our group will provide a concise understanding across all major self-awareness theories and its implications on consumer behavior. |
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