Effects of self-reflection on the accessibility and applicability of gender concept in product evaluation.

• Main Authors: Lau, Shu Hui., Shen, Zhiwei., Zheng, Winnie Yayue.
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10512
• Institution: Nanyang Technological University

This research hope to increase the understanding of the relationship between enhancing self-awareness and differential product evaluation. Thus, the two hypothesis in this study includes testing whether self-reflection makes consumer pay more emphasis on gender concept in evaluating a product and wh...