The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.
This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previou...
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Main Authors: | Cheong, Wei Hua., Ong, Hwee Hoon., Kan, Garry Kar Wai. |
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Other Authors: | Lam Shun Yin |
Format: | Final Year Project |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/15094 |
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Institution: | Nanyang Technological University |
Language: | English |
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