How user empowerment influences social interaction and purchase intention.

• Main Authors: Chow, Mei Yin., Lau, Yew Han., Tay, Paul Tiong.
• Other Authors: Tan Brian Roy
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35486
• Institution: Nanyang Technological University

Social media is becoming more common with the intense usage of the internet for networking and social interaction between online users. Political leaders and retailers are leveraging on these social channels to build their relationships with these online users. This gives users the empowerment to cr...