Kiasuism in Singapore and its impact on repurchase intention

• Main Authors: Cher, Hui Qian, Pang, Cheng Jung, Wong, Xiao Lee
• Other Authors: Khoo Hong Meng
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35452
• Institution: Nanyang Technological University

This study investigates kiasuism in Singapore and its impact on repurchase intention. The main objective is to find out what the characteristics of kiasu Singaporeans are and how these characteristics affect the levels of satisfaction and perceived risk of consumers towards a purchased brand. We fur...