Kiasuism in Singapore and its impact on repurchase intention

This study investigates kiasuism in Singapore and its impact on repurchase intention. The main objective is to find out what the characteristics of kiasu Singaporeans are and how these characteristics affect the levels of satisfaction and perceived risk of consumers towards a purchased brand. We fur...

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Bibliographic Details
Main Authors: Cher, Hui Qian, Pang, Cheng Jung, Wong, Xiao Lee
Other Authors: Khoo Hong Meng
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35452
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Institution: Nanyang Technological University
Language: English

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