Empirical investigation of consumers' intentions to shop online in urban China.

• المؤلف الرئيسي: Bu, Xiao Qiu.
• مؤلفون آخرون: Poon, Francis
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7666

The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...